Definition Of Treating Everyone Fairly

Definition Of Treating Everyone Fairly The application of common standards or same treatment does not necessarily mean respect for a persons personality or individualism. Individuals cannot create their own opportunities as they are state provided. People should be free to choose which job they want to do. Many people refuse that equality of opportunity exists in democratic societies. There are some arguments that equality is of no importance to most people due to the fact that they do not have an equal economic or social status. It can be also argued, that rich people have greater opportunities in education and employment as they are in an beneficial situation because of their wealth. likewise, another thing to mention is that there is a prejudice from the past years until today against some racial groups and women, which situates them in a disadvantageous position as they have no right to equal opportunities. Opportunities in any social system are determined not only by ability, commitment, interest, corruption and luck but also by the unpredictable physical and human environment. Opportunities can be completely equalized only by controlling the physical environment and human behavior into predictable patterns. During the years the realization dawned that it was impossible not only to place everyone on the same starting line but to expect them to finish together  [1]  . For a democratic society to exist there must be political opportunities, economic opportunities as to have wealth and prosperity. All discriminatory laws should be removed. Official discriminatory practices should be terminated and assistance should be extended to the less advantaged without penalizing others  [2]  . Despite the colour of our skin, the place where we were born, our religion we all have the right to be treated fairly. But what does fairly mean? Does it mean equality, common standards, that we are all the same or that we have to be treated according our differences? The term social inequality is a wide term which represents all the societies in our days. Facing the problem of social inequality we can recognize two different aspects. The first is the distributive one which is related on how the variety of factors, such as education, wealth, occupation and so on, are distributed in the society. The second one is based on how the individuals are related to each other in a system of groups. When talking about equality we are basically mean the equal opportunities, it also protects people from being discriminated on the grounds of religion, disability, age, belief or sexual orientation. Aristotle stated that à ¢Ã¢â€š ¬Ã‚ ¦ Justice is thought to be equality; and so it is, but for equals, not for everybody. Inequality is also thought to be just; and so it is, but for unequals, not for everybody  [3]  . Also, in his paper Justice as Fairness, John Rawls set out two principles. Firstly, that each person participating in a practice, or affected by it, has an equal right to the most extensive liberty compatible with a like liberty for all. And secondly, that inequalities are arbitrary unless it is reasonable to expect that they will work out for everyones advantage, and provided the positions and offices to which they attach, or from which they may be gained, are open to all  [4]  . In 1950s British government, while facing a problem with labour shortage, turned its face to the British colonies and ex-colonies and as a result, immigrants were employed in low-status jobs. Since the immigrant labour was very cheap, the money that the British government saved should have been used for improving the conditions under which the immigrants were living. Therefore, this never happened since the number of immigrants increased. However, immigrants were accepted as workers by the British people but they were socially unwelcomed, and this raised new racial stereotypes in the United Kingdom. There is a claim that when people are in a comparable situation, they should be treated in an equal manner. As Castberg stated, Everywhere , a law which for instance imposed special taxes on person with long arms or short legs, red hair or big ears would be regarded as unjust and unwarrantable, irrespective of whether the law was correctly applied in accordance with its content  [5]  . However, equality does not mean that people should be treated in the same manner even if they are considered to fall in the same class because this disregards peoples differences. Discrimination has a big effect in public relating to any analysis of human rights and can be a problem which occurs in relation to equality before the law. No human being is equal in every respect and can be distinguished not only by mental and physical attributes but also by their particular circumstances. It is these various differences that lead to acts and for which appear to be discrimination. There are numerous situations whereby each human being must not be treated equally otherwise where is the freedom from discrimination? By equality before the law we mean that when a law is made, each person must be treated in the same way. Equal protection of the law is when applying or enforcing a law which has already been implemented, there should be no differentiation except on a rational and justifiable basis, something which does not create inequality, and as already mentioned, no human being can be treated equally. As an example of the above, traditionally, people and particularly men, are biased against women claiming that women should be focused on their family having a nurturing role. This is like trapping women and removing their freedom of choice as to what they want to do with their lives. Is like denying women their right to choose by restricting their choice between mother-hood and career. Durkheim, deals with the sexual separation in the labour and he states that in the past the gap between men and women was smaller, women retired from public affairs and warfare and focused her attention only to her family. In nowadays, womans situation is differentiated from that of man, who has now realized that women are able to participate in the same activities as them. An illustration of the fact that people are treated differently is that homosexuals in the past could not serve in the army. But, in 1973 the military allowed homosexuals to get into the army. Some may claim that the fact that different Acts and rules apply for homosexuals it is itself discriminatory since it distinguishes them from the other people. However, the law itself previously was discriminatory and the new law is nothing more than positive discrimination and an improvement towards equality. In addition, in 2001 Netherlands was the first country which allowed the marriage between people with the same sex. United Kingdom government introduced the Equality Act (Sexual Orientation) Regulations 2007. Moreover, most of the other countries have the civil partnership and as a result of that there is a different status between heterosexuals and homosexuals. This equals to inferiority and inequality. Accordingly, another thing to consider is whether all societies can follow a particular ideology or whether it is necessary to have many different ideologies which are based on different types of societies. By homogeneous society we mean a society where the citizens have the same values, ethnicity, language and religion. In our days it is difficult to find such homogeneous societies since we all have different language, religion, culture and so on. Especially, the United Kingdom is a multiculturalism society, so it is not possible for the people to live in one homogeneous society. Therefore, in nowadays, there are some examples of such societies, such as Japanese society, Chinese and some African tribes. Hence, if societies have different natures and essences, they naturally call for different programmes, plans, ideals. In this case, one single ideology cannot be applied to all of them  [6]  . People in a way tend to other each other and tend to think of themselves different, not necessarily better, but at least different. People all over the world are biased, feeling that they do not belong anywhere, that they are strangers, or that they are sub-humans. The only word that comes in my mind when thinking of that is racism. Every group in this world tends to put some standards for itself and criticizes people consequently, so anyone who meets with these standards belongs to the group and anyone who does not meet with them is the other. Other, can be called a person with a different nationality, social class, religion, political ideology and many other types. Emmanuel Levinas stated, act in such a way that you always respect the absolute singularity of the other, and/or the irreducibility of otherness. If we look around us, around the whole world, we will realize that racism is an everyday phenomenon, but through the history we have learned that two group of people have treated really bad and discriminated, the women and the black people. People have abandoned an idea that black people are people with no education, uncivilized and that white people are at the top of the hierarchy, and that is just because they have a different colour. They accept the fact that they do not belong in the community and that they do not have the same rights as the white people. But they do have rights and they should stand for them. Today, the blacks can be considered equal to the whites. They are no longer prevented from going to certain schools, restaurants, or libraries. They can even participate in politics and this can be seen clearly in the United States since its President nowadays is Barak Obama, who is a black person  [7]  . The French Declaration was the declaration of men, citizen and others. Does this mean that women are not included? In fact, women did not have a right to vote until 1944 and also, until the 20th century they did not have a right to education and employment. Still, in nowadays women have not reached the top of the status of humanity. The Universal Declaration of Human Rights, states that all men are born equal in rights and in dignity. This is evidently a great fallacy. People are not born equal but totally unequal. Indeed, infancy and childhood are the best examples of human inequality and dependency upon others, upon parents, family members and community networks, within which human life starts, develops and ends  [8]  . After the French Revolution, slavery was abolished but this was not permanent. The human prototype enjoying the rights of the declarations was not only male but also white. The French declaration, as well as the following declarations was not concerned with gender or race. Edmund Burke regarding the rights in the declarations said that they are not universal or absolute; they do not belong to abstract men but to particular people in concrete societies with their infinitive modification of circumstances, tradition and legal entitlement  [9]  . Marx criticized that Human Rights that turns real people into abstract ciphers. Also, the man of human rights is abstract and empty. They promote the interest of a very concrete person, the selfish and possessive individual of capitalism. The subject of human rights loses her concrete identity, with its class, gender and ethnic characteristics; all real human determinations are sacrificed on the altar of the abstract man lacking history and context  [10]  . Karl Marx. in the Critique of the Gotha Programme, stated that Right by its very nature can consist only in the application of an equal standard; but unequal individuals (and they would not be different individuals if they were not unequal) are measurable only by an equal point of view, are taken from one definite side onlyOne worker is married, another is not; one has more children than another and so on and so forth.. To avoid all these defects, right instead of being equal would have to be unequal  [11]  . All human beings are equally entitled to some rights, Human Rights, despite their sex nationality, religion, colour or any other status. We are all different but all equal. So how can we use our Human Rights, do they really make a difference? The fact that they exist does not make it impossible for people to violate them as it is an everyday phenomenon in every part of the world. People, even governments may say that they act in a way that protects human rights, but as a result their actions are found to be in violation of basic rights. Hence, they may use those rights in order to defence their action which are prima facie immoral. Human Rights try to form humanity. As we have seen from the genocides some are considered humans, others not. Some have more humanity than others. This is because even though we are considered the same, not all people are originally the same and in order to become the same they first need to be considered inferior. Humanity has many different types. A type of humanity can be considered the fact that thousands of babies in Iraq die every month because of the Western embargo and many babies in Africa die seventeen times more than Europeans babies. Those people found to be in a very low situation of humanity. In addition, poor people in sub-Saharan Africa who are expected to live thirty years less than the average can also be characterized as fewer humans than the other people. Another group of people, who are ill-treated, are the people who have sexual orientations or race and can be considered as imperfect humans. Humanity is therefore a graded and ranked status with many shades and tires between the superhuman Western, white heterosexual male at the one end and the non human, the concentration camp inmates or the fleeing refugee, at the other  [12]  . However, is not everything that vain. Human Rights exist and we can benefit from them. So, how can the Human Rights be prepared to accept the conflict of the variety of cultures which characterize our days? Some can argue that human rights are culturally relative rather than universal. The Vienna Declaration states that the significance of national and regional particularities and various historical, cultural and religious backgrounds must be borne in mind. This puts an intentional duty towards the States to guard and promote human rights no matter of their cultural systems. While its significance is acknowledged, cultural consideration in no way reduces States human rights duties. Human Rights are a contemporary attainment for all cultures. They reflect the dynamic, coordinated efforts of the international community to achieve and advance a common standard and international system of law to protect human dignity  [13]  . Human Rights are characterized from a cultural multiplicity and include in a broad sense a number of protections such as, freedom of expression, thought, religion, right to education, and protection of persons belonging to ethnic, religious or linguistic minorities, protection of the principle of non-discrimination and so on. There is greater consideration of the ways in which cultures protect the welfare of their people and illustration of the common foundation of human pride on which human rights protection stands. This phenomenon would enable human rights promotion to emphasize the cultural relevance of universal human rights in various cultural contexts. Acknowledgment of particular cultural contexts would serve to smooth the progress of human rights execution and respect. Working in this way with particular cultures inherently recognizes cultural integrity and diversity, without compromising or diluting the unquestionably universal standard of human rights. Such an approach is e ssential to ensure that the future will be guided above all by human rights, non-discrimination, tolerance and cultural pluralism.  [14]   To conclude, it is a fact that in theory everything is much easier than in practice, because it is in the practice where the people lose control and act in a way that does not respect others. If we do not accept that each of us is different, then nothing in this world will change, nothing will improve. Discrimination against other people is something that does not bring people together, instead it pushes them apart. We are all part of the same world but what can we do to change this world for the best? Women, minority ethnic group members, and those of a different sexual orientation continue to be equal but still separate, supported by the law but unable to obtain true and complete participation. It is impossible for all of us to be the same but it is upon us to respect our human fellows without criticizing them, in order to be able to live in a harmonious society.

Case Study: Boeing

Ana Lopez MGT 420 Professor Cathy Ko Assignment #2: Case Study: Boeing 1-Select one or more diagnostic models that you believe provide a framework that succinctly identifies the key factors at the center of the Boeing situations. Explain your choice of model. Boeing has had an array of problems since the 1900’s; from the scandal with the Pentagon in 2003, to the manufacturing crisis when Boeing was required to halt production of the 747 aircraft for 20 days. Let’s not forget the financial dilemma the organization had when investors accused of them of trickery in regard to a merger with McDonnell Douglas and a payout of $92. million was made to shareholders. Technology seemed to be a big issue when in 2001 they decided to implement an automated system of assembly lines. They also hoped to coordinate and facilitate easier channels of communication between Boeing staff and suppliers. The problem arose when information technology within the organization was decentralized an d over 400 systems were being used to meet the needs of various departments. Because of lack of collaboration in regard to product procurement; meant that the same product could be manufactured by Boeing for one aircraft but subcontracted for another.Integration issues came upon because of the many acquisitions which were made; so they decided on diversifying from the traditional commercial airline industry. The goal here was to add more stability to the business by diversifying into information services and the space industry. As time passed it was said by Noel Forgeard, CEO of Airbus, that the process of diversification was â€Å"extremely demoralizing for Boeing employees†, but it was argued by Boeing’s VP of marketing that the cause of their morality was that the company was in a down cycle,.Boeing’s main strategy was to update their technology systems, downsize their operations, and reestablished relationships with their suppliers. Because of these specific issues I decided to go with the Star Model which was designed by Jay Galbraith; who argues that an organization is at its most effective when what he labels â€Å"the five major components of organization design† are in alignment. These components are as follow: 1.Strategy: â€Å"the cornerstone†, if the strategy is not clear†¦there are no criteria on which to base other design decisions. 2. Structure: the formal authority relationships and grouping of activities as represented on an organization chart. 3. Processes and Lateral capability: refer to the process, either formal or informal, that coordinate activities throughout the organization. 4. Reward Systems: seek to align individual actions to organizational objectives. 5. People practices: are the combined human resources practices of the organization. -Explain the Boeing situation in terms of your selected model. The Star Model has all the components that Boeing would need to inherit in order to get out of t heir predicament and a stable organization. Starting with â€Å"strategy† since most of their strategies were not successful. Because of the manufacturing crisis that halted production for 20 days; Boeing was criticized and it was said that the company had â€Å"stubbed its toe†. They had a â€Å"win at any costs† approach that failed miserably.They attempted to revitalize Boeing’s operations by streamlining aircraft assembly and increasing the efficiency of the company. It is apparent that this organization is unstable when it comes constructing a strategy since it is being always changed. When it came to Boeing’s â€Å"structure† the company had many frictions because of their inability to mobilize resources and their loss of competitive advantage. Boeing wanted to go beyond the World War II era and failed at that as well.They wanted to implement an automated system of assembly lines and coordinate and facilitate easier channels of communi cation between Boeing staff and suppliers. That became a battle for Boeing because the information technology within the company was decentralized and over 400 systems were being used to meet the needs of various departments. Their processes and lateral capability was at a jam with their lack of collaboration in regard to product procurement which meant that the same product could be manufactured by Boeing for one aircraft but subcontracted for another.So Boeing decided to device a technological platform to regulate product life cycle. They anticipated that this new system would â€Å"improve collaboration, innovation, product quality, time-to-market and return-on-investment. † The employees of Boeing were very unsatisfied with the way the organization was being run; making them have less morality towards the company. Their reward system was not good at all if the company had to have subcontractor in order for them to make ends meet.This situation would also become a people p ractices since their efforts of overcoming tragedy to the company kept on over exceeding triumph. Boeing is still around making it a wonderful company despite its trail and tribulations. Like any other organization what Boeing needed was a change of heart and they accomplished it by changing their strategies, structures, processes and lateral capabilities, their rewards systems and people practices. The McGraw-Hill Companies, Inc. , â€Å"Managing for Change†. United States. 2011. 126, 155-156 Print.

Panopticism he states that the development of discipline Essay

In Michel Foucault’s (1975) excerpt, Panopticism he states that the development of discipline in the 18th and 19th centuries came from he emergence of prison as the form of punishment for every crime. During these times the major crimes committed were from the French Revolution and the major riots and civil unrest in the French society. In these prisons the Panopticon puts the inmates in a different state in which each one is there own separate individual. Foucault states that the major effect of these Panopticon are that they â€Å"induce the inmate in a state of conscious and permanent visibility that assures the automatic functioning of power.† †Such a structure allows individuals to be seen and restricts their ability to communicate with the security, the warden, or other prisoners.† In this case, crowds are nonexistent and each person is confined to their cell where they can be viewed by the watcher. He states that this new form of punishment lead to th e development of a whole new kind of individuality for bodies. The brilliance of this prison is that the Panopticon forces blindness onto the prisoner where he or she is never sure if someone’s watching or not, inducing a harmless form of paranoia, keeping people in place. When a person is accused of a crime, society finds upon itself the responsibility of punishing him or her. The question of morality, however, is finding the perfect punishment in compensation of the crime that was committed. With the Panopticon, rather than breaking them down physically by using tortures like the thumbscrew or whips, prisoners can be broken down mentally, which allows the reconstruction of their mentality. This entire theory is effective due to the natural desire that people in general have to conform to society’s pressures. After all, it is ingrained in the natural being of humans to know that in order to survive, everyone needs a place in society whether it is as the businessman or as a joker. The fear of complete abandonment from this institution allows the system to work properly. Next, the Panopticon is essential to society in its ability to give a prisoner the chance of redeeming himself or herself to become a crucial part of society again. Instead of seeing revenge on the prisoners, this system allows them to be reformed through a force of habit. As prisoners get used to the idea that they’re being watched at all times with or without their knowledge, they adjust their behavior to meet society’s standards and norms. Thus, with a strong sense of paranoia, once the prisoner comes out of the Panopticon, he or she will rethink any decisions of breaking the rules. Once the person goes through that phase of the Panopticon imprisonment, he or she is set for a regular life in the real world with human interaction. In addition, with the Panopticon, power isn’t centralized in the hands of the warden or prison guards. The mere concept of being spied on causes others to display normal behavior, one that they want to portray to society. The real punishment that the prisoner goes through is one within his or her own mind where due to paranoia, the person shapes up to meet the rules of society in what is right rather than wrong. In this case, no one has power over another and even the amount of guards can be lessened; the prisoner is unable to tell the difference as to who is watching or how many people are watching. Power isn’t given to people but is within the architecture of the Panopticon. There will be no more vicious beatings of prisoners and no more degradation of them. In the end, they’re like everyone else, another everyday person in today’s world. Panopticism creates self-discipline forced into play through one’s own mentality of paranoia and fear, allowing criminals to be broken down mentally instead of physically, to redeem themselves as a part of society again, and to allow power to not be centralized in the hands of the warden or prison guards. It’s not only an effective system but it’s also efficient in the way that those separated from society may still have the ability to blend back in after undergoing this type of imprisonment. As a result, the concept of a Panopticon would certainly be better than the status quo where punishment is used and people are locked away behind bars without given a chance to prove that they’re reformed. Any cruel and unusual punishments that may occur are abolished and finally, for those who have made a mistake or two, redemption is finally possible.

Music And Its Effect On Society - 1500 Words

Music as life provider, never would I have suspected that music could possess a strong element in treating the human body, despite the pure entertainment, music can give to us, it cannot compare to how it affects people. The main reason for it would be how it is used for medical purposes, how it is affecting us (health wise), and how it helps educationally. There are a lot of interesting aspects that music brings and it is identified as analgesic and anxiolytic. It has been used as a therapeutic tool for centuries and has been shown to change many areas of the brain and the body. It is natural to see that music has the ability to affect those who listen, probably since music is an ever-changing item that remains available to us all. The development of music therapy became modernized in the 1950s in North America and most of Europe; so many physicians began an approach to recognize that music causes a soothing effect on patients, that interest was formed when music was acknowledged as a healing influence throughout the early associated doctors, though it is not the kind to close wounds. An impressive profession, clinically-based around the use of music interventions to accomplish individual goals while remaining in a therapeutic correlation to establish total rehabilitation towards their patients. Music therapy comes in two forms, receptive and active. The active side of music therapy involves the therapist and the patient to actively partake in creating music withShow MoreRelatedMusic And Its Effect On Society1080 Words   |  5 PagesMusic can produce many effects, mental and physical, in listeners and participants. 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The Effects Of Industrial Revolution On Society - 1989 Words

The industrial revolution introduced new ideas and revelations for the technology we enjoy today. During the years between 1750 and 1914 people began to discover more innovative ways of producing goods, which in turn boosted their economy. The British and French had similar ideas about the industrial path, but due to the French Revolution, France had other issues to contend with whereas Britain continued to industrialise. The industrial Revolution certainly boosted the economy; however, the social effects on the population have to be considered. This essay will firstly look at the history of the industrial revolution and then discuss and explain the effects of industrial revolution on society, Including Economic factors Political factors, Cultural Factors and social factors. The European Industrial Revolution was a time of change. English merchants saw the transformation from skilled workers using hand tools and handmade products and the ability to mass produce goods quicker by machine. Factories quickly replaced the cottage industries and paved the way for future industrialisation of cities. The way in which factories and cities grew, meant that changes in transportation, labour, and working conditions had to be made. These changes drastically changed workers lives, even if to begin with the negatives outweighed the positives. Before the industrial revolution, Britain’s economy relied on its cottage industry. Labours bought raw materials to take back to their cottages,Show MoreRelatedThe Effects of the Industrial Revolution on Society Essay770 Words   |  4 PagesFrank Garrido THE EFFECTS OF THE NDUSTRIAL REVOLUTION ON SOCIETY The Industrial Revolution changed the ways by how the world produced its goods. It was the era when the use of power-driven machines was developed. 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The Industrial Revolution e xtensively changedRead MoreThe Impact of The British Revolution on Society Essay example546 Words   |  3 PagesThe British revolution had a great impact on the society. Various complicated machines tools were used in the production and rural-agricultural and commercial society to a progressive rural- industrial society, this period of time old ideas mere modified, not swept away and gradually new ideas took place. This thing helped Britain changing their city life, social class structure, the power of the British nation amongst rest of the world, the production of machinery, and the strength of the economyRead MoreThe Impact of the Industrial Revolution on Western Society1367 Words   |  6 PagesThe Industrial Revolution had a significant impact on Western society and the effects were numerous and mainly positive. The Industrial Revolution began in England in the 1790’s and spread throughout Europe and eventually to America. 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Communism And The Soviet Union - 979 Words

The United State’s was not subtle in their distain for communism and the Soviet Union; they fanned the ideological flames between capitalism and communism rather than putting them out. Directly after the war the US created the Marshall Plan, where they gave $13 billion to European states. In President Truman’s speech ‘The Truman Doctrine’ he talks about Greece and Turkey and threatens if aid is not given, Greece’s democracy will be under threat by armed men supported by communists. This was a strategic ploy to prevent communism, by allowing capitalism to flourish. Full-employment leaves people happy, and accepting of capitalism and less likely to turn to radical communism. However the Soviet Union was not impressed with this because they believed that capitalism was the root of fascism, and their allied states declined the funding. Both Truman and Churchill claimed that the Soviet Union was totalitarian, and that they cannot be trusted. Churchill in his ‘Iron Curtain’ speech claims that if a Communist, or a neo-Fascist state were able to obtain an atomic bomb, the West would be very concerned. Churchill lumps communism and fascism together, while the Soviet’s see fascism as the enemy. In addition, Truman accuses the Soviet Union, and by extension, Stalin of forcing their oppressive regime onto the people of Eastern Europe and breaking the Yalta agreement in Poland. While there is a lack on consensus among the historgraphy on the start date of the Cold War, there is aShow MoreRelatedCommunism And The Soviet Union1782 Words   |  8 PagesAfter World War II, the Soviet Union wanted to create more communist nations, especially along their western border, to prevent themselves from being vulnerable to attack from the West again as they had been from Nazi Germany. 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In 1917 the rise of power in the Marxist-inspired Bolsheviks in Russia along with the consolidation of power by Vladimir Lenin and Joseph Stalin, the word communism came to mean a totalitarian system controlled by a single politicalRead MoreThe Soviet Union Responsible For The Consolidation Of Communism1776 Words   |  8 PagesESSAY PLAN To what extent was the Soviet Union responsible for the consolidation of communism in Eastern Europe in the period 1945-1953? Introduction During the aftermath of World War II, the Soviet Union was primarily responsible for the consolidation of communism in Eastern Europe. †¢ It was in the spring of 1948 that the Soviet Union had aggressively pushed for the imposition of Communist rule in most East European nations o Eastern Europe under Communist rule was comprised of Czechoslovakia

Sales Management Telconter Company

Question: Discuss about theSales Managementfor Telconter Company. Answer: Introduction The company is a leading manufacturer of software and services. It has come into a new venture of providing real time based solutions. For this, the company requires to design a page background. The project gives the important point which needs to be considered while making page background and the requirement of sales team. The technical information to be mentioned in the page are as: the selling function which comprises of order takers, order creators, order getters. The technical information need to be provided to client, this should be treated as an ongoing process. Page Background To aware the market regarding product, and to increase the company sales, the company requires to design its page. The page is a form of digital content; it works like advertising for the company in low cost. The page of the company should depict about the management of the company which includes its internal management. Hence it is said that, for effective marketing of the company products, the page background provides a right kind of experience especially in case of a new venture. Besides this the page should also depicts about the technical information. The company has secured $US23.5 million from an association of several companies as led by Ford motor company (Smith). Type of Salesperson The following are the types of sales person to be appointed by Teleconter to increase the sales. Analyzing the Market Customer By analyzing the company objective, it can be said that the sales person should have the quality of gathering the number of consumers which are in need of such services. For this, the sales man must be requiring a lot of knowledge regarding its customer base (Sales selector). Influencing Quality The sales man in case of a software company must perceive quality of making the client to purchase the product. This can be done by making him understand the positive aspect of the new software and negative aspect of the old software. The sales persons must perceive the knowledge regarding the software and detailed knowledge regarding the company products (Zimmerman Blythe, 2013). Emotions Oriented Sales Person The salesman of the company must perceive a quality of influencing the customer. This can be done by applying emotional as well as aggressive strategies by the managers. In the case of emotional sales person, he/she must have a quality of making an emotional match between the needs and wants of the customer and the product features. Here the emotional attachment can be seen as a social status, or a distinctive quality the software is providing. By aggressive strategy the sales man can be understood as the individual who has a main focus on increasing the sales, for that he adopts aggressive strategies like providing discounts, offers, free products, some after sales services (Philips, 2013). Conclusion The company must design its background page to provide the brief information regarding the company dealings or venture. The page background must be designed in such a way that it depicts the technical information of the company product. The sales person are the one on which the burden of company goodwill lies. This is so, because he is only one who comes in a direct contact with the customer. Hence he must perceive the quality of influencer, analyzer, emotional and aggressive. However, there are other types of salesperson in the company. The report has discussed some of the major sales person related to marketing management. References Philips,T,. (2013) The 4 types of salespeople- and how to pick the one that is right for your company. Retrieved on 22md February, 2017 from https://www.bizjournals.com/bizjournals/how-to/marketing/2013/10/how-to-find-and-engage-world-class.html Sales selector,. (n.d.) The 18 selling styles. Retrieved on 22nd February, 2017 from https://www.calliduscloud.com/wp-content/uploads/2016/05/Overview_18_Styles.pdf Smith, T, M,. (n.d.) Team paper: Sales management practice. Retrieved on 20th February, 2017 from https://writing.umn.edu/tww/discipline/business/Mktg4030assign.pdf Zimmerman, A Blythe, J,. (2013) Business to business marketing management: A global perspective. Routledge, New York